And this can be attributed to many features and tactics social media influencers employ that help keep them influential - like livestreams and polls on Instagram.Īs experts in social media and user behaviour, we recently published a paper that looks at followers’ problematic engagement with influencers on social media. You are among the many who have been swept away by dazzling social media influencing. If you answered yes to all of these questions, you may have what’s known as “problematic engagement” with social media influencers.īut don’t blame yourself too much. University of Melbourne provides funding as a founding partner of The Conversation AU.Ĭarleton University provides funding as a member of The Conversation CA.Ĭarleton University provides funding as a member of The Conversation CA-FR.ĭo you follow influencers on social media? Do you always check their posts? Do you find you’re spending too much time or becoming obsessed with checking influencers’ accounts? And when you can’t check in, do you feel disconnected or lost? Ofir Turel does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment. Samira Farivar receives funding from Social Sciences and Humanities Research Council (SSHRC).įang Wang receives funding from Social Sciences and Humanities Research Council of Canada (SSHRC). Professor, School of Computing and Information Systems, The University of Melbourne Professor, Lazaridis School of Business and Economics, Wilfrid Laurier University Assistant Professor, Information Systems, Sprott School of Business, Carleton University
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